How we create engaging stories for enduring impact.
Big shifts start with bold ideas. Ideas that defy convention and go against the flow. Ideas that change minds and create real value. But by their very nature, new ideas are unproven.
That’s why storytelling is an important tool for innovators and inspirational leaders alike. Stories help others see what you see, amplifying your vision and accelerating your mission.
How we work
Discovery
To crystallise your message, we first need to understand your business. We start by asking a few simple questions:
What are you doing and why? What was the problem with the status quo and why is this a better way? What impact are you having now and what is the potential if you succeed in your mission?
Surfacing the Story
Once we understand the big picture in all its complexity, we crystallise your vision through simple, clear messaging. In other words, a story that captivates and helps your idea to spread.
Gathering Evidence
Bold ambitions need tangible evidence to be credible, so we look for clients or partners who can articulate how your new idea helped them solve a meaningful challenge.
Crafting the Narrative
Once we have all the elements of your story, we weave it into a narrative that encompasses the big picture along with three powerful proof points.
And we end with what this means for the future.
End Goal
Whether helping identify your key messages, writing a speech or producing a video - our aim is to help you achieve your strategic goals through storytelling.
What we do
Messaging Development
We help brands express what they do and why it matters with messaging that cuts through the clutter.
Video Production
We bring brand stories to life through award winning visual storytelling and video production.
Media Training
We prepare entrepreneurs and executives to thrive in the media spotlight through intensive workshops that combine practical guidance with realistic mock interviews.
Speaker Training
We prepare entrepreneurs and executives to deliver effective speeches and presentations to audiences of all sizes.
Speech Writing
We help business leaders shape and articulate compelling arguments through engaging speeches.
Contact us
Book a consultation with Modern Lore’s founder Matt Cowan.
Let’s discuss how we can assist you and your organisation achieve your objectives.
